It looks like A&A Manufacturing, one of the largest suppliers of pool infloor parts, is doing a branding change.
They are going for a cleaner look to go with the changes of their technology and focus. Here is a little something they mentioned on their new branding launch about their company.
"At A&A, we’re still who we’ve always been:
InnovativeWe operate at the forefront of pool systems technology. This dedication to excellence is at the heart of our brand update.
CleanOur products create clean, well-circulated water, ensuring a better pool experience for our customers. Moving forward, all of our brand materials will be redesigned to embody this mindset.
Family-orientedA&A pool systems promote a healthy, fun, and enjoyable lifestyle for everyone. Our brand visuals will now reflect this in bright, friendly colors and diverse imagery.
VibrantOur quality products and customer service help us stand out in the market. A bright and bold new color palette will accent this trait, and further set us apart from our competitors." - http://aamfg.com/splash/